After our diagnostic, PayasUGym (now Hussle) needed a clear narrative to guide decisions, hiring and a rebrand.
We defined vision, purpose and values with the leadership team and brand agency, and set up a working group to make the narrative part of everyday work.
Partnerships with Three, Tesco and Premier Inn; around 2.5 million gym visits from half a million people, with 40% of UK gyms and health clubs on the platform.
“We have found this work to be invaluable both internally with existing and new talent and externally with customers.”
